Khaadi

 It's Sale time

25 year old Shamoon Sultan opened the first Khaadi store in Karachi, Pakistan. The idea for a store like Khaadi was conceived in the mind of this pioneering, pure patriot, nostalgic about the old craft of the hand woven material. Khaadi was originally a men’s clothing brand selling basic-colored kurtas.

Khaadi immediately questioned the status quo and made a bold statement. Saira Shamoon, brought in her expertise and splashed a vibrant colour palette on every piece, making a simple men’s Kurta an unapologetic fashion statement.

Ever changing, evolving, expanding, by 2002 it was making women’s wear and soon expanded into women’s luxury wear with Khaadi Khaas

It was 2012 that saw Khaadi change to a mega retail brand, as it decided to evolve with the customer and introduce colourful lawn prints. 

This time not for a niche market but for the wide variety of Pakistanis customers.